Camiroaga an immortal brand from the heart of Chile

Chilean population affected by the tragedy. Photo credit: Rodrigo Unda

A Spoonful of Common Sense
by bedulblog
I had the luck to work with Felipe Camiroaga and his team at TVN in several occasions. Some of the brands that I have being working with discovered a big benefit by being associated with someone that inspire so much love, loyalty and credibility in the Chilean population.
With more than 20 years conducting the morning daily show, Matinal Buenos Días a Todos, Felipe was, without discussion, one of most loved public figures in Chile. Why?
We can tell that Felipe is a brand in himself. He developed a career that allowed him to have probably the most exposure on national TV on a daily basis and sometimes more than once a day.
So what? Being with Felipe everyday, 4 hours a day, gave the people the chance to know him more than any other of their friends and relatives. This reminded me of the Truman Show movie. Felipe wasn’t only conducting a TV show, he was on TV sharing his life for 20 years, every day, with all of Chile.  This is what created high rates of credibility: People know him, his good moments and his bad moments. They see him as a human and a loyal friend. They know when he is in love, they know when he goes to vacations, they know when is upset…they know. They watch him everyday.
I’m sure that he knew this, and consciously decided to dedicate his life to entertain and keep company with a big part of the Chilean people.

TV show Buenos Días a Todos, Photo credit: TVN

Felipe Camiroaga is a brand, a unique brand that has achieved the goal that all marketers look for: Win for forever the heart of your audience. And as a brand and a human being, he got immortality.
What can we expect from consumer behaviors, mass media and advertising in regard to Felipe’s legacy?
First, we will start to see hundreds of newborns named Felipe, becoming the most popular name for kids born in the coming year. It’s a way of the middle and lower classes of Chile, 70 percent of the country’s population, to show their love and respect.
Second, without knowing the plans that TVN will have in regard to the TV show, the audience will be completely tolerant to any attempt from the show to rebuild itself. They aren’t moving to another channel, they will stay there until they find someone else with who they can identify with. Maybe a return of Felipe’s predecessor Jorge Hevia?

Ripley Electronics Catalogue - Photo: Archive

Third, I can only imagine the chaos, confusion and misdirection at the Ripley headquarters over the last couple of days.  They did the right thing and decided to cover all of their advertising material with Felipe’s picture as a sign of respect. This decision was made for sure by Lázaro Calderon himself. I can tell that there weren’t any of the middle managers, who will try to take benefit from this situation as a way to get points with their bosses. This action was done fast, without thinking of the millions that the company is losing from their marketing budget. This was a “gentleman” decision. A high level manager decision. Points for Ripley!
Now a learning experience: We should use opinion leaders in advertising campaigns to delivery a message, without loosing focus in building our own brand. When your brand is too attached to a public figure you know that you haven’t really built your brand over all of those years. Is Ripley the same without Felipe Camiroaga? Or has Ripley become synonymous with Felipe from an advertising point of view? If you take Felipe out of Ripley’s ads, what do you get? A Blank Space.

Ripley Store - Photo: Twitter

LUN Cover - Photo: Facebook

Four,  working in the media, I’m amazed by how much exposure Felipe is getting at this moment all over the world. Every media outlet is trying to do the right thing, making mistakes in the process. We see the local newspaper LUN announcing Felipe’s death on the first day of the accident with the message: “The Last Flight of the Falcon.” The public punished them for that. On the other side, TVN transmitted the official news about “No survivers” at 9:00 p.m., with a broadcast recorded in daylight by their main reporter Amaro Gómez, getting the immediate effect in the social media about them holding the announcement for the “best rating time.”
A message for all the media outlets: Follow Felipe’s lead. Be honest, simple, friendly and open and you will win the people’s heart, credibility and respect.

 

Chile mourns as search continues for air crash bodies

 

 

All 21 people on board an aircraft that crashed in the Pacific Ocean on Friday must have died instantly, Chile's defence minister has said.

So far only four bodies have been recovered from the area where the air force plane crashed.
Those on board included one of Chile's leading TV personalities, Felipe Camiroaga, and the defence minister's own brother-in-law, Felipe Cubillos.
The plane was lost after trying to land in poor weather.
The Casa-212 turboprop plane twice tried to land at the airport on the Juan Fernandez islands in windy conditions on Friday afternoon.
None of the bodies found were immediately identified.
In another development, the reburial of former President Salvador Allende, planned for Sunday, was postponed due to the crash.
The remains of Allende, who died during the 1973 coup, were exhumed in May in a bid to determine whether he had killed himself or was murdered. Experts concluded he had committed suicide.
Felipe Camiroaga

Felipe Camiroaga, el mayor rostro de la televisión chilena

 

Felipe Camiroaga

Felipe Camiroaga, quien no paró de triunfar en los 25 años que duró su carrera en la televisión chilena, fue victima de un lamentable accidente en el que se estrelló un avión de la Fach en el mar cuando se dirigía al archipiélago de Juan Fernández.

Su muerte y la de quienes lo acompañaban en el vuelo (dentro de los que se encontraban compañeros de trabajo como el periodista Roberto Bruce, sin duda uno de los mejores noteros que tenía el canal nacional).

Son cientos de personas las que se encuentran en las puertas del estudio de TVN en una especie de velatón en honor Felipe Camiroaga, muchos son los famosos que han declarado ya su sentir con respecto a lo sucedido, Kike Morandé, animador del canal Mega, declaró estar en estado de shock, y le envió su pésame a las familias de los demás desaparecidos, recordemos que sólo se han encontrado 4 cuerpos aún.

Felipe Camiroaga, el mayor rostro de la televisión chilena

No es ninguna exageración decir que se trataba de la figura más importante del canal TVN e incluso de la televisión chilena, con su trabajo en el Matinal de Chile desde el 2005 lo mantuvo siempre primero en sintonía, fue también animador del festival de viña, y a lo largo de su carrera tuvo mucho éxito animando otros programas como por ejemplo el Pase lo que Pase, en donde hiso reír a los chilenos con sus divertidos sketch, personajes como “El Washington” o “Luciano Bello” no serán olvidados jamás.

Chilean Military Plane Crashes With 21 Aboard- Incl.

Felipe Camiroaga

Chilean officials have begun recovering bodies from the crash of a military airplane that went down in the Pacific Ocean with 21 people aboard.
Search crews have also found many pieces of the CASA 212 that crashed Friday afternoon after two failed attempts to land in difficult weather on the remote Juan Fernandez islands. Officials said they believe all aboard died.
The bodies of two women and one man were recovered Saturday. They have not yet been identified.
Chile’s TVN national television said five of its staff members were among the passengers, including popular TV presenter Felipe Camiroaga.
Camiroaga, 44, worked for Television Nacional’s Good Morning Everyone show and he was flying to the island to do a program on its reconstruction following the magnitude-8.8 earthquake and tsunami that wiped out its main town on Feb. 27, 2010.
Fans of the show lit candles and said prayers outside the TV station in Santiago on Friday night.

felipe camiroaga

a

2011 top trendy head scarves women and men

hats And Head Wear Make You Stylish

Many girls and boys hesitate to use head accessories specially hats and think that its a little too much for them and will be looked on by others as something differently dumb.

But simple hats without much frills and flowers can actually make you look differently cute and hot. Specially in summers, they can be your “must have” as a fashion accessory and also as a sun rays protection.

Bret Michaels Still Not 100 Percent

SUMMER HAIRSAVER - Headscarf

Headscarves are puuuuurfect for covering up bad hair days (i'm a huge fan) - tie em in a bow, cover up the whole thing with a turban, knot it at the front, the possibilities are endless!

And if, like me, you wondered for ages how people made a scarf into a turban without looking like a complete numpty, this little video from Bachman's Sparrow is brilliantly simple:

 

We asked our artists to hand paint a silhouette of Le Sentier des Ocres, a walking trail through the old ochre quarries of Roussillon in Southern France. In bold brushstrokes, this wrap captures an abstract profile of the trail. The painting on this scarf wrap is suitable for casual attire.

 

Head scarves are clearly the spring accessorie to have this up coming spring, this model wears a UO Paisley Headscarf, with UO Zigzag Sunglasses, Candace Ang Warrior Necklace, UO Zodiac Medallion Rings, Pins and Needles Lattice Silky Blouse.  I personally love the look, and believe scarves give an outfit a signature look.

Today Fashion156 included the Lucy Jay scarf styling ideas in their 'Trend Watch' on head wear.
The bandana style head wraps are a focus for both men and woman relating really well to the Good Collection and the styles from the look book.

Below are some images, courtesy of Fashion156 demonstrating various ways to wear a head scarf for both men and woman... perfect!